Last updated: April 2026

Who we are

Ella’s Bakery is a sole trader food business operating at ellasbakery.co.uk. For any privacy-related queries, contact: ellascakedecoration@gmail.com

What information we collect and why

Subscription and order customers: When you place an order or subscribe to Bake Mail Club, we collect your name, email address, and delivery address. This is necessary to fulfil your order and dispatch your box.

Contact form: If you use the contact form on our website, we collect your first name, last name, and email address in order to respond to your enquiry.

Marketing emails: If you opt in to marketing communications, your email address is used to send you updates about new boxes, launches, and offers via Squarespace Campaigns. You can unsubscribe at any time using the link in any email.

Who we share your data with

We share only the data necessary to fulfil your order with the following third parties:

• Squarespace — website hosting, checkout, and email campaigns

• Stripe — payment processing (we do not store your payment details)

• ShipStation — order and label management

• Royal Mail — parcel delivery

Cookies

Our website uses cookies through Squarespace’s platform. These include essential cookies required for the site to function and basic analytics cookies. You can manage cookie preferences via the cookie banner on our site.

How long we keep your data

We retain customer data for as long as necessary to fulfil orders and meet our legal obligations, including financial record-keeping requirements under HMRC rules (typically 6 years).

Your rights

Under UK GDPR you have the right to access, correct, or request deletion of your personal data. To exercise any of these rights, contact us at ellascakedecoration@gmail.com. You also have the right to lodge a complaint with the ICO at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The current version will always be on this page with an updated date.